Conjuring delight in the attention & creator economies.

Fixing media, advertising, and personal AI for all of us.

Whatever your role. However you roll...

Qadabra and Tiqit on iPhone, iPad, and Mac

The data and transaction pipes for human attention and AI.

Me is Mine

Welcome to the new attention economy.

Qadabra is rewiring how consumers, media, and advertisers transact in the coming age of AI and abundance. The tech and the timing have finally arrived to put consumers fully in control, building on privacy-first, zero-party marketplace fundamentals.

Gone are the days of surveillance, tracking, and guesswork. Now consumers own their data and sell their own attention.

Gone are the days of interruptive, irrelevant ads that annoy consumers and waste marketer money. Now brands connect and converse directly with their target audience, buying attention straight from the source.

Gone are the days of media formats and delivery dictated by intermediaries. Now publishers and creators monetize directly with their audience on market-driven mutual terms.

Some of this is new: new tech, new rails, new wallets, new audiences ready to take control. And some is age-old and time-tested: consumer choice, free markets, supply and demand, common sense.

This is a fix, not an iteration. It's inevitable. And a completely new direction. (Forward.)

Categories designed and connected to create the future of attention and AI.

The trifecta that changes everything.

Each category new to the world. Together, democratizing data and human attention.

Zero-Party Data

Consumers build and own their own data profile, 100% explicitly opt-in. Via YouData, all the relevance and insight with none of the surveillance, warehousing, or breach risk.

Declared, not surveilled.


YouData

Personal Sponsorship

Consumers voluntarily sell moments of verified attention directly to sponsors via Sponster, and collect the revenue in their wallets. Attention finally trades at the source.

Bought from the source.


Sponster

Digital Fleeting Tickets (DFTs)

Two-tap Tiqit tickets that unlock content for pocket change, then expire by default. No subscriptions, no auto-renewals, no permanent records unless consumers decide so.

Fleeting by design.


Tiqit

Attention is the perfect product, deserving of a true marketplace.

The engine of the new attention economy

The Attention Flywheel

One simple loop connects everyone. Sponsorship money flows into consumer wallets, wallets spend on media, and consumer-owned context gets smarter with every turn.

$ in(ads) $ out(media) $ Wallet the loop gets smarter every turn

Sponsorship in

Sponsors buy attention directly from consumers, who opt in and collect the money in their wallets.

Media out

Consumers spend those wallets on the media they actually choose, and publishers and creators get paid directly.

Context compounds

Every turn builds zero-party context, owned by the consumer, so the whole loop gets smarter and more relevant.

The result

Everyone wins. Consumers earn, media gets funded, and sponsors reach an audience that chose to show up.

New categories and the brands to lead them.

The future brightly adds up to zero.