Skip the data guesses and media messes.

Connect directly with the audience you need to reach.

Get back to the real business of advertising - selling more stuff.

Tell us what you’re building. We’ll connect you with the right product team.

Qadabra and Tiqit on iPhone, iPad, and Mac

Personal Sponsorship via the first Direct-to-Device Ad Platform

Sponsor people, not media

The Attention Flywheel

Buy validated attention straight from the source, with no guesswork about which media, which device, what time... Sponsor the consumer directly, and the loop does the rest.

Sponsorship in

You sponsor the consumer directly. Your spend lands in their wallet, ready to become their spend.

Media out

That funded attention flows to media the consumer chooses. No wasteful guesswork.

Context compounds

Zero-party context, permissioned by the consumer. Perfect targeting without surveillance.

The result

An appreciative audience instead of an annoyed one. Validated attention, bought at the source.

The new model for consumer data is zero-party.

Two burdens to avoid

Stop chasing data and buying phantom attention.

Somewhere along the way, marketing became data science and media arbitrage. Both are distractions. Neither is the job.

Data collection is a liability, not an asset.

Chasing consumer data is often a costly distraction. Zero-party ends the chase. Consumers define and maintain the data landscape themselves. No CIO required.

Third-party data. Creepy, low-quality, outdated. Someone else's fraud risk rented by the pound.
First-party data. Solves the creepiness, keeps the burden. You still collect it, house it, and protect it.
Zero-party data. Consumers supply it directly and keep it current. Nothing to warehouse, nothing to breach.

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Media buying is too fragmented to trust.

Attention is the real product you should be buying, not data. But with millions of media choices for each consumer, you can't guess where it will be. Go direct instead.

90+% into the void. Most display spend pays for pixels no one saw.
Phantom inventory. Fraud and guesswork dressed up to look like real supply and certainty.
Personal sponsorship. Verified attention, bought directly from the person who owns it.

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Now there are zero reasons to keep making the same mistakes.

Still sponsorship. Just finally effective.

Meet the full Qadabra zero-party stack

Three products, built to sell real attention without the surveillance.

The direct marketplace for attention. Sponsor real, willing consumers instead of guessing at inventory.

Explore Sponster →

Zero-party context, permissioned by the consumer. Relevance and targeting with no surveillance guesswork.

Explore YouData →

Still the media sponsorship game you know, just landing on what people are actually choosing to watch, read, and listen to today.

Explore Tiqit →

Ready to build a direct sponsorship link to your audience?

Reach out today